LeisureReps was founded in 2012 by Ton Vendrig and Pieter Melieste. After a long career at various well-known travel (related) organizations they decided to join forces in creating LeisureReps.

Originally the company was set up to only represent foreign travel organizations on the Dutch market. Our network proved strategic assistance is also desired within our Dutch borders. Nowadays LeisureReps has also got a proven track record of Dutch companies.

Our strategy

Every client is unique. We set up a customized suite of services in an agreement that addresses your specific needs. We continuously monitor this agreement and work with you to ensure it continues to deliver success to your business.

LeisureReps provides the best marketing and e-commerce communication tools, products and designs for your revenue-enhancing market and channel strategies in The Netherlands. Our knowledge and experience in the Dutch market, combined with a very strong network, uniquely positions us to deliver exceptional value to your business.

Conversion based commitments

Flexibility and time-to-market are of vital importance nowadays in the Dutch market. You offer the best product, service and knowledge. We have to take care for the best mix of these items with suitable marketing tools, the ideal distribution-mix and IT solutions.

We understand that every company needs a customized approach. Together in a personal meeting with our partners we put together the plan, the route and the associated budget. During the entire process we always remain in touch for the right progress, attunement and possible adjustments in order to ensure the best results for your business on the Dutch market!

Our Services

LeisureReps represents both domestic and foreign travel (related) companies and destinations on the Dutch market!

Do you recognize yourself in one of the following organizations?

  • Tour operator
  • Country or region
  • Hotel chain
  • Camping chain or holiday bungalow group
  • Incoming agency (DMC)
  • Innovative travel (related) concept

If your answer is YES to one of the above mentioned companies, please don’t hesitate to get in touch with us.

Our diverse services consist of the following activities:

  • developing conversion driven sales & multi-channel marketing strategies
  • E-Commerce plan: SEO, advertising, referring and affiliate strategy
  • distribution plan: positioning your products in the portfolio of tour operators
  • web / IT solutions to get your business within various Dutch systems
  • sales coordination: proactive sales including sales calls to tour operators and travel agencies, participation and organization of road shows and workshops
  • public relations/branding
  • coordination and/or representation at (trade) fairs & events
  • administration support: basic translations, legalization, ad-hoc promotions
  • community management: social media consulting
  • advertising: designing print media
  • market reports: competition analyses, trends
  • Translation services

We would be more than happy to provide you our services to strive for success together!


Based on your specific needs our network enables us to represent your business through both on- and offline retailers.

The Dutch are one of the most online orientated bookers. About 80% of our population books their holiday online. There is a major increase of mobile bookings. LeisureReps keeps up with all trends and will give importance to this in our tailored strategic plan.

Given our online conduct we also help our partners with a B2C strategy if desired. Together with our preferred partners we are also able to produce website in a short period of time.

Extra products and services: coordination and/or representation on fairs and (B2B/B2C) events, sales calls, mailings, newsletters, handling of guest feedback (complaints), (info) mail-handling, study trips, Call Center service (handling reservations), Belgium market, retail plan, pre- and after sales, database marketing, IT projects etc…